MEDIA RELEASE - 2018 SEES WA AIDS COUNCIL'S LEGACY STYLEAID RE-IMAGINED

 

FOR IMMEDIATE PUBLICATION
18th April 2018

STYLEAID ZERO 

A true icon never fades. Instead, it evolves to become a different, new, re-born version of itself. It is re-imagined.

For 20 years, STYLEAID has been Perth’s premier fashion fund-raising event, but in 2018 the STYLEAID brand will evolve into its next incarnation – something new; the evolution of an icon.

To date, through STYLEAID, the WA AIDS Council has raised more than $2 million to help fund vital education and support programs dedicated to people living with, and affected by, HIV. This exceptional result would not have been possible without the ongoing passion that continues to ignite designers, sponsors, guests, staff and volunteers.

When faced with the evolution of STYLEAID, the committee and WA AIDS COUNCIL were united. With a single vision, the new STYLEAID will be brought to life through a program of newly conceived, highly imaginative events in 2019, and two exciting events in 2018.

The first of these 2018 events will be the STYLEAID ZERO Photographic Exhibition, themed ‘ZERO’. Zero represents endless possibility; a new beginning. Photographers have been invited to create new works in response to the word ‘ZERO’ or the number ‘0’. Interpretations of the theme may be more literal, radical or lateral.

Launched with a night of photography, fashion, dance and pampering, the exhibition will then be open to the public for two weeks at Karrinyup Shopping Centre from Tuesday, 8th May to Sunday, 20th May 2018.  

In December, PSAS will host The STYLEAID ZERO Art Exhibition. Entirely non-traditional, the Zero concept will explore a broader notion of art and blur the boundaries of creativity in all forms including fashion and performance. Opening night will be a spectacle of experiential storytelling – a breath-taking illustration of the boundless creativity that is STYLEAID ZERO.

These 2018 events are an exciting look at the new STYLEAID, giving a taste of what is to come:  in 2019, STYLEAID promises to deliver event experiences unlike anything Perth has seen before.

As the icon evolves, it must also pay homage to its history. Loyal supporters have expressed that whatever STYLEAID becomes, some hallmarks of its origins must always remain: it must embrace fashion, be endlessly fun and of course include a fabulous signature gift bag. These things will never change – they are a part of the STYLEAID DNA.

STYLEAID is an intrinsic part of Perth; its evolution is an exciting new era. Never gone, STYLEAID is now re-imagined, bigger and brighter than ever. As only a true icon can be.

ZERO is just the beginning.

 

For more details please contact:

Annette Hasluck
WA AIDS Council
Phone: (08) 9482 0000
Mobile : 0422 352 037
Email: ahasluck@waaids.com

Mark Reid
WA AIDS Council
Phone: (08) 9482 0000
Mobile : 0433 258 170
Email: mreid@waaids.com

 

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Our Mission

To minimise the impact and further transmission of HIV, other blood borne viruses and sexually transmissible infections. To reduce social, legal and policy barriers which prevent access to health information and effective support and prevention services.

WA AIDS Council would like to acknowledge the Aboriginal and Torres Strait Islander people as the Traditional Custodians of this country throughout Australia, and their strength, resilience and connection to land and community. In particular, the WA AIDS Council would like to acknowledge the Wadjuk people of the Noongar Nation as the traditional custodians of the land in which our office is located.

 

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