This Poster Contains A Single Drop Of HIV Positive Blood
On a mission to reduce stigma and discrimination surrounding HIV, this advertising company printed posters with HIV positive blood. The campaign had quite an effect on those who took the time to look. Read more here.
To minimise the impact and further transmission of HIV, other blood borne viruses and sexually transmissible infections. To reduce social, legal and policy barriers which prevent access to health information and effective support and prevention services.